Thursday, May 21, 2020

Marketing Strategies for Brave Software Company Free Essay Example, 1000 words

Using the Brave Software Company s brand name for the new range of products (software based products) will be useful in maintaining a wider customer base. The brand extension makes the acceptability of new products easy. Moreover, it will enhance the parent brand image as well as saving the cost that would have been incurred in developing a new brand. Multi branding extension The company will also employ multi-branding as a method of soaking up some of the market shares. This approach will help the company in occupying a large shelf space leaving little room for competitors. Another upper hand of this method is that it will saturate the market by filling all quality and price gaps. The approach will also obtain a new set of customers who prefer experimenting with different brands. New brands The Company may also develop a new brand that will focus on improving the faults of the products already in the market. A new brand will give the company an opportunity of setting their rules and interacting in a more personalized manner with the customers. Also, the company will enjoy the benefit of being highly flexible if they adopt a new brand. We will write a custom essay sample on Marketing Strategies for Brave Software Company or any topic specifically for you Only $17.96 $11.86/pageorder now The flexibility of the company will be because they can be able to change the product to suit the customers preference based on the feedback they receive from early adopters of the product. The brand logo for Brave Software Company positions the company in the market as the ultimate software solution for businesses. It creates a sense of uniqueness that the customers can identify with and feel a connection. The logo also is bold and stands out hence can quickly capture the attention of people. Positioning StatementBrave Software Company is the only one of its kind offering one-on-one software solutions custom made to meet our customer needs. Our products ensure you get nothing but the best and at pocket-friendly rates. Marketing strategies Cause marketing This type of marketing will aim at linking the product to a social cause. The custom made calendar will address the issues of economic recession as well as increase business efficiency.

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