Marketing Strategies for Brave Software Company Free Essay Example, 1000 words

Using the Brave Software Company s brand name for the new range of products (software based products) will be useful in maintaining a wider customer base. The brand extension makes the acceptability of new products easy. Moreover, it will enhance the parent brand image as well as saving the cost that would have been incurred in developing a new brand. Multi branding extension The company will also employ multi-branding as a method of soaking up some of the market shares. This approach will help the company in occupying a large shelf space leaving little room for competitors. Another upper hand of this method is that it will saturate the market by filling all quality and price gaps. The approach will also obtain a new set of customers who prefer experimenting with different brands. New brands The Company may also develop a new brand that will focus on improving the faults of the products already in the market. A new brand will give the company an opportunity of setting their rules and interacting in a more personalized manner with the customers. Also, the company will enjoy the benefit of being highly flexible if they adopt a new brand. We will write a custom essay sample on Marketing Strategies for Brave Software Company or any topic specifically for you Only $17.96 $11.86/pageorder now The flexibility of the company will be because they can be able to change the product to suit the customers preference based on the feedback they receive from early adopters of the product. The brand logo for Brave Software Company positions the company in the market as the ultimate software solution for businesses. It creates a sense of uniqueness that the customers can identify with and feel a connection. The logo also is bold and stands out hence can quickly capture the attention of people. Positioning StatementBrave Software Company is the only one of its kind offering one-on-one software solutions custom made to meet our customer needs. Our products ensure you get nothing but the best and at pocket-friendly rates. Marketing strategies Cause marketing This type of marketing will aim at linking the product to a social cause. The custom made calendar will address the issues of economic recession as well as increase business efficiency.

Essay Understanding the Principles and Practises of...

UNDERSTANDING THE PRINCIPLES AND PRACTISES OF ASSESSMENT (Page 1) 1.1 functions of assessment. Initial assessment can be described as set of procedures we go through to determine what previous experience, skills and abilities a learner has. The process may include skills scan screening for numeracy, literacy and language as well as learning styles and skills abilities, and recognise any prior R.P.L .The results of initial assessment should form individual learning plans so that training and support are delivered that will meet the needs of each learner .Formative assessment is the on-going assessment made in order to adapt to learners needs and respond to learning. Formative assessment helps you keep record of learner’s progress and†¦show more content†¦A reliable assessment denotes reliability in assessment (consistent in its method’s) and one in which usually determines similar outcomes. Evidence is crucial in backing up assessment. For example if a certain criteria are not observed/written down but the learner includes a piece of evidence that shows t hat they have covered the criteria in some form ,this then takes away the possibility of repetition and offers a more holistic outlook on assessment. It also enables the candidate to be more creative and for the work to feel more universal well rounded. Evidence is judged if it meet’s the edexcel awarding body standards or guidelines. Assessment in work place you should take into account busy periods, health and safety and time factors. 3 UNDERSTAND HOW TO PLAN ASSESSMENTS When planning assessments many factors need to be considered including (example), standards, time factor, recognising prior learning. Different ways of recording evidence, learner’s required needs if any, criteria and where possible use technology for recording. Evidence can take the form of being authentic, sufficient and current. 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